Marketing and Sales

Marketing plans the route, sales takes the product to its destination. Both areas work closely together, but are still distinct from each other. While marketing strategically analyses target groups and designs offers, sales actively brings these to customers. Both occupational fields rely on communication, creativity and analysis. Whether social media campaigns, international key account management or customer relationship strategy - at FH Aachen you will be prepared for versatile and dynamic career paths in a practical way. The three professors of the subject area Prof Dr Max Backhaus, Prof Dr Guido Call and Prof Dr Wolfram Pietsch as well as graduates Monika Wirtz and Chanju Kajanthiran report.