Award

It remained exciting until the last minute when the Aachen Marketing Award 2015 for special marketing achievements was presented by the Marketing Club Aachen at the Eurogress. In the category "Marketing Achievement for a Location, Organisation or Institution in the Chamber District of Aachen", the Faculty of Business Studies at FH Aachen, namely the two marketing managers Verena Vierhaus and Jessica van de Pol, made it to second place with the "Business Insights" event. First place went to the organisation team of the Aachen street festival "Lothringair". Lord Mayor Marcel Philipp presented the certificates.

Business Insights helps with career orientation

The aim of the "Business Insights" event organised by the Faculty of Business Studies was to show students how varied the career opportunities are with a degree in business and economics. Alumni of the faculty gave an insight into their success stories and personal careers.

Innovative concept convinces

The visual core element of the communication campaign was a keyhole. This illustrated the intention of the event to provide an "exclusive insight". The jury praised above all the development of a memorable brand, taking into account the corporate design of FH Aachen, and emphasised the diversity of the communication measures, which included the keyhole as a "key visual" and thus ensured a high level of attention.

"To be awarded second place in the Aachen Marketing Prize is a special honour for us," van de Pol and Vierhaus emphasised. "We are very happy about the praise," said Prof. Dr. Bernd P. Pietschmann, Dean of the faculty. "Business Insights shows on the one hand that we have a lot of creativity, innovation and enormous marketing competence, and on the other hand it stands for a faculty that has grown together even more," Pietschmann continued.