Veröffentlichungen

Hier finden Sie einen Auszug der Veröffentlichungen von Prof. Dr. Sarah Maihaus (geb. Busse):

Forschung in der Wissenschaft

• Busse, S. and Brettel, M. (2013). How do product-harm crises wound customers? The impact of recalls on customer satisfaction and customer nervousness. American Marketing Association (AMA), Boston, MA (USA), Volume 24.
• Busse, S. and Brettel, M. (2013). Shock effects of product-harm crises: How product recalls hit customers and financial markets and increase their “pulse.” Marketing Strategy Meets Wall Street Conference, Frankfurt am Main 
• Luo, X., Busse, S., Andrews, M. and Brettel, M. (2014), The Impact on Brand Equity of Product Recalls. AMA Educators Proceedings, Volume 25

Forschung in der Praxis 

• Feedback from 2 million retail customers – unlocking insights from online reviews with artificial intelligence (Whitepaper Predict 42, 2021)
• Are Corporate Travel Programs Getting The Hotel Rates They Negotiate? GBTA Conference 2017  (HRS Research)